Facebook was created by Mark Zuckerberg and his group of friends from he University of Harvard. Facebook was created in 2004 the platform was made so that you couldn't make friends and even find someone who has the same interests and qualities that you have in your bio as well. Facebook had its highs in the early 2000's with almost everybody in the world using it to get in touch with friends and family as well as making and finding new friends.
Facebook's biggest popularity boost was in 2012 and 2019 was the year were it was at the lowest use, since the 2019 drop its users has grown a slight amount but stayed steadily low for the bast 3 years. Facebook has had lots of positive and negative feedback throughout the years lots of people didn't feel safe. When it comes to diffusion theory there are 5 different categories that we look at which track the the media use of this innovation which in this case would be Facebook.
1.Pioneers- This is the group that you don't have to do much if any at all forcing to use your product/media this is the group who is wanting to go aboard with it, still sitting in the experimental stage.
2.Early Adopters- When looking at this group you can compare it very well to the first group because these people are welcomed to the thought and change for the better and are all for the idea of change. this is where we will see the uptake of Facebook begin.
3. Early Majority- This is the group where we will see success for them to move to the product/media when they see that a change for the good is being made.
4.Late Majority- This is the group who is less likely to change due to them being more old school. This group will really need to see something significant in order to make the change over.
5.Laggards- This is the group were change is not supported if what's working for them at the moment is fine they will say that change is unnecessary and that there is no need for change to happen.
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